I have been planning to start a newsletter for some time now. What will I put in it? That is a question I don’t yet have the answer to. Should it be on history? Religion and spirituality? My books and writing? Or on a combination of all these?
What should be its format? Now on this I have some thoughts. I get a number of newsletters, and there are many that I don’t read, or that I only read occasionally. I am interested in their content, but I don’t like the format. Below I’m making a list of the type of newsletters, in the order of those that I like best.
- The type I always read, is one that opens completely in the body of the email. I don’t have to click on a link, but can read everything straightaway. I don’t care if there are pictures or not, this is the type that always gets read.
- Those that provide the first para of a topic, and one has to click on a link to read the whole. If there are several such topics, I’ll rarely click on all–maybe just one or two.
- Those that provide a link, with a very brief idea of what it contains. I’ll read this if I am really interested in the topic.
- Those that hardly provide any information in the body of the email. A click on a link opens to a video, where some so-called expert is speaking–and the video goes on and on, with the information at the end. I can never wait till the end of the video, and once having tried it, I never click on similar links again.
What kind of newsletters do you like? And what topics interest you? I’d really like to know.
Well, what I would like is the second format, with a fairly big excerpt so I can understand what the article is about well enough, and the topics that I would most like would be history.
🙂 Hope to see the newsletter soon!
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Thanks Malhar–I’ll start putting together the first newsletter, and then try to figure out the technicalities. I am thinking of a mix of current and past events, and some specific themes.
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Malhar’s suggestion sounds good to me. BTW, I love your new blog header.
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Thanks–the header is a photograph I had taken–a detail of a Buddhist temple in Dehradun. Have used it on a kindle book cover too. [Manimekalai].
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I couldn’t resist commenting. Very well written!
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